Sales and Marketing
ASBDC Online Learning Programs
These online learning programs require about 3-hours to complete. To register for any of the following programs, contact the ASBDC Lead Center at 1-800-862-2040 or (501) 324-9043 or click on the Register Now button to register online.
Seminar Highlights: This online course describes the fundamentals of the most important aspect of any small business: marketing. Learn the concepts taught in college-level marketing courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning. more
Seminar Highlights: Creating Buzz is one of the most comprehensive online courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal small business marketing plans, the lessons taught in this course are paramount to anyone growing an organization. more
Seminar Highlights: This online course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential. more
Seminar Highlights: This online course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes. more
Seminar Highlights: This online course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix. more
Seminar Highlights: In an depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan. more
ASBTDC Lead Center
To register for any of the following programs, contact the ASBTDC Lead Center at 1-800-862-2040 or 501-683-7700.
Seminar Highlights: Not sure where to begin with social media or why you should bother? Businesses of all sizes are using online tools like Facebook, Twitter, and blogs to connect with customers. We'll show you five low-cost ways social media can bolster your current marketing efforts, and you'll leave with your own social media marketing plan. Learn which social media are a good fit for you, where your target customers are looking online, and what it could mean for your business if you aren't involved in social networking.
ASU Jonesboro SBTDC
To register for any of the following programs, contact the ASU Jonesboro SBTDC at (870) 972-3517.
Seminar Highlights: You don't have to have thousands of dollars in your advertising account to get the word out about your business! In this seminar, start-up and existing business owners will learn guerrilla marketing techniques that will cost them very little to nothing to market their products or services. Big-business marketing doesn't have to be expensive if you use creative and unconventional means.
Speaker: Herb Lawrence, ASU SBTDC Center Director
Cosponsor: Batesville Area Chamber of Commerce; UACCB
Seminar Highlights: You don't have to have thousands of dollars in your advertising account to get the word out about your business! In this seminar, start-up and existing business owners will learn guerrilla marketing techniques that will cost them very little to nothing to market their products or services. Big-business marketing doesn't have to be expensive if you use creative and unconventional means.
Speaker: Herb Lawrence, ASU SBTDC Center Director
Cosponsor: Batesville Area Chamber of Commerce; UACCB
Seminar Highlights: You don't have to have thousands of dollars in your advertising account to get the word out about your business! In this seminar, start-up and existing business owners will learn guerrilla marketing techniques that will cost them very little to nothing to market their products or services. Big-business marketing doesn't have to be expensive if you use creative and unconventional means.
Speaker: Herb Lawrence, ASU SBTDC Center Director
Cosponsor: Mountain Home Chamber of Commerce; Lake Norfork Chamber of Commerce; Baxter County Library; Community First Bank; First National Banking Company; Liberty Bank of Arkansas
Seminar Highlights: You don't have to have thousands of dollars in your advertising account to get the word out about your business! In this seminar, start-up and existing business owners will learn guerrilla marketing techniques that will cost them very little to nothing to market their products or services. Big-business marketing doesn't have to be expensive if you use creative and unconventional means.
Speaker: Herb Lawrence, ASU SBTDC Center Director
Cosponsor: Mountain Home Chamber of Commerce; Norfork Lake Chamber of Commerce; Baxter County Library; Community First Banking Company; Liberty Bank of Arkansas