Sales and Marketing
ASBDC Online Learning Programs
These online learning programs require about 3-hours to complete. To register
for any of the following programs, contact the ASBDC Lead Center at 1-800-862-2040
or (501) 324-9043 or click on the Register Now
button to register online.
Seminar Highlights: This online course describes the fundamentals of
the most important aspect of any small business: marketing. Learn the concepts
taught in college-level marketing courses in just a few hours including the
"5Ps"-Product, Promotion, Price, Place, and Positioning.
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Seminar Highlights: Creating Buzz is one of the most comprehensive
online courses on how marketing is actually executed in a small business. The
theory of creating buzz is that your primary investments should be time, energy,
and imagination. Creating Buzz is packed-full of hundreds of strategies,
checklists, and tips across the realms of network theory, positioning,
advertising media, word-of-mouth campaigns, publicity, and public relations.
From informal, easy-to-do tactics to full-fledged formal small business
marketing plans, the lessons taught in this course are paramount to anyone
growing an organization.
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Seminar Highlights: This online course provides the process steps of
conducting market research and the how the process differs for a small
entrepreneurial venture as compared to a large corporation. Highlighted are the
tools used to explore the external market environment, segment customers into
target markets, and define the consumption chain for a customer segment. Data
resources discussed include secondary market data available for researching
your industry, customers, industry size, and sales potential.
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Seminar Highlights: This online course defines what positioning is
and how it works as a communications tool to reach customers in a crowded
marketplace. Positioning is about perceptions not products. Market strategy is
therefore planned in the mind and not the marketplace. This positioning course
puts forth and describes the available positioning strategies including the
positioning of a leader, the positioning of a follower, and the tactics for
repositioning the competition. It also presents the easiest way of getting
into the prospect's mind and helps you to prevent the most common positioning
mistakes.
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Seminar Highlights: This online course explains what value is and
why it's better to set prices on value rather than cost. An overview is
presented of the 3Cs that influence price: costs, customers, and competition.
Each of the available generic pricing strategies and techniques for segmented
and lifecycle pricing are demonstrated, as well as, the effects of pricing
psychology, and how pricing effects the other elements of your marketing mix.
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Seminar Highlights: In an depth look at defining your audience,
objectives, and advertising platform. Discusses how to determine the advertising
budget, using print media, using radio and television, direct marketing options,
promoting internet websites, public relations and publicity and evaluating your
advertising plan.
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ASBDC Lead CenterTo register for any of the following programs, contact the ASBDC Lead Center at 1-800-862-2040 or 501-683-7700 or click on the Register Now button to register online.
Seminar Highlights: This seminar focuses on marketing to businesses, including:
* similarities and differences from consumer marketing
* the importance of product development, packaging and positioning
* how emerging technologies can help in marketing to businesses
* different promotion strategies for marketing to businesses
* the importance of target market selection in business marketing
Attendees will be able to discuss th challenges of marketing to businesses and receive insight for increased success from business marketing programs. Speaker: Mark Fortune
Seminar Highlights: Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and low cost but also effective for any size business. Among the techniques to be covered are: developing a competitive edge, public relations, business cards, referrals, the value of a database, the power of a thank you note and gifts, the importance of following up, e-marketing and how and when to use a postcard. Speaker: ASBDC Representative
UA Fayetteville SBDCTo register for any of the following programs, contact the UA Fayetteville SBDC at (479) 575-5148 or click on the Register Now button to register online.
Seminar Highlights: Yes, planning takes time, but it is time well spent when dealing with a topic as important to your business as marketing. This session will take you through the process of writing a marketing plan for your small business. We will explore sections of the marketing plan such as defining your target market, creating a clear message, and determining the best method of communication with your customers. The speaker will also define the major types of promotions including paid advertising and public relations. Speaker: ASBDC Representative
Seminar Highlights: Technology has forever changed the standard tried and true advertising and marketing models. As audiences continue to fracture and scatter across a continuously expanding multi-media landscape and user-driven/user-created media shifts the marketing playing field even faster, we'll need to continue to evaluate and devise new methods to achieve our goals. In this seminar we'll review the basics of e-marketing campaigns, tips for developing an e-marketing strategy and look at some examples of successful campaigns Speaker: Patrick Laughlin, Bozell
Seminar Highlights: Tradeshow marketing is often overlooked as an effective tool for reaching target customers. This seminar will take small business owners through the steps for creating an effective tradeshow look, as well as how to effectively market your business so you stand out among the other exhibitors. Tradeshows are the perfect place to make face-to face contact with potential customers and begin the process of building relationships%u2014the key to an effective marketing plan. Speaker: Ken Abernathy, PromoDepot
ASU Jonesboro SBDC To register for any of the following programs, contact the ASU Jonesboro SBDC at (870) 972-3517 or click on the Register Now button to register online.
Seminar Highlights: It is essential for start-up and existing businesses to do some type of marketing to publicize their product or service. In fact, everything done in order to promote a business is considered marketing. This workshop gives creative and resourceful ideas for marketing your business and provides insight on how to understand customer needs and find the means by which to satisfy those needs on a small budget.
Speaker: Susan Glasgow, ASU SBDC Training Coordinator Cosponsor: Liberty Bank; Baxter County Library; Mtn. Home Chamber of Commerce
Seminar Highlights: As the Cheshire Cat said to Alice, "If you don't know where you're going, any road will take you there." So it is with marketing your business. Creating a marketing plan keeps you on a path toward a goal and gives you a way to measure your progress. This seminar will give you common sense ideas on creating and actually using your marketing plan to guide your business. Speaker: John Riggins, Owner, The Riggins Group Cosponsor: EAPDD; Jonesboro Regional Chamber of Commerce
SAU Magnolia SBDCTo register for any of the following programs, contact the SAU Magnolia SBDC at (870) 235-5033 or click on the Register Now button to register online.
Seminar Highlights: Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and inexpensive but also effective for any size business. Speaker: Felicia Bozeman, SAU ASBDC Training Coordinator Cosponsor: BancorpSouth, Magnolia Alliance and GTEDC
Seminar Highlights: Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and inexpensive but also effective for any size business. Speaker: Felicia Bozeman, SAU SBDC Training Coordinator Cosponsor: CABS
Seminar Highlights: Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and inexpensive but also effective for any size business. Speaker: Felicia Bozeman, SAU SBDC Training Coordinator Cosponsor: CABS
Seminar Highlights: Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and inexpensive but also effective for any size business. Speaker: Felicia Bozeman, SAU ASBDC Training Coordinator Cosponsor: CCCUA/SBAE and Little River Chamber
HSU Arkadelphia SBDCTo register for any of the following programs, contact the HSU Arkadelphia SBDC at (870) 230-5184 or click on the Register Now button to register online.
Seminar Highlights: Session 4: Describe product/services including features, benefits, and uniqueness.
One -time $25 Application fee covers all sessions. APPLY NOW LIMITED SCHOLARSHIPS Speaker: HSU SBDC Representative Cosponsor: Cosponsors: City of Gurdon, Southern Financial Partners, Cabe Foundation & Clark County
Seminar Highlights: Session 5: Focus on opportunities in the industry and evaluate competition.
One -time $25 Application fee covers all sessions. APPLY NOW LIMITED SCHOLARSHIPS Speaker: HSU SBDC Representative Cosponsor: Cosponsors: City of Gurdon, Southern Financial Partners, Cabe Foundation & Clark County
Seminar Highlights: Session 6: Define target markets and develop marketing strategies.
One -time $25 Application fee covers all sessions. APPLY NOW LIMITED SCHOLARSHIPS Speaker: HSU SBDC Representative Cosponsor: Cosponsors: City of Gurdon, Southern Financial Partners, Cabe Foundation & Clark County
UA-Monticello SBDCTo register for any of the following programs, contact the UA-Monticello SBDC at (870) 222-4900 or click on the Register Now button to register online.
Speaker: Kathryn Peacock, Center Director; Dr. Eddie Hand, Associate Professor of Marketing Cosponsor: SCORE
Seminar Highlights: Do you and your employees realize behavior towards customers can make or break your business? This program covers customer turnoffs and feedback, behaviors that engage customers (internal and external), exceeding expectations, and overall great service. Speaker: Paul Smith, Hospitality Management Instructor
Seminar Highlights: Your business has a website! Now what? Regardless of your developer's sophistication, you need to know if your site has the underlying components to be recognized by the leading search engines. Their indexing formulas evolve constantly, and your best efforts to be found can actually cause your site to be disregarded. Speaker: Kathryn Peacock, Center Director
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The Arkansas Small Business Development Center is funded in part through a
cooperative agreement with the U.S. Small Business Administration through a
partnership with the University of Arkansas at Little Rock College of Business
and other institutions of higher education. All opinions, conclusions or
recommendations expressed are those of the author(s) and do not necessarily
reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory
harassment and to promote equal opportunity regardless of race, gender, color,
national origin, sexual orientation, age, religion, veteran’s status, or disability.
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