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Sales and Marketing


ASBDC Online Learning Programs

These online learning programs require about 3-hours to complete. To register for any of the following programs, contact the ASBDC Lead Center at 1-800-862-2040 or (501) 324-9043 or click on the Register Now button to register online.

Marketing 101
Anytime you desire
Anywhere you have Internet access
Cost: $30

Seminar Highlights: This online course describes the fundamentals of the most important aspect of any small business: marketing. Learn the concepts taught in college-level marketing courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning. more

 

Creating Buzz: Small Business Marketing
Anytime you desire
Anywhere you have Internet access
Cost: $30

Seminar Highlights: Creating Buzz is one of the most comprehensive online courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal small business marketing plans, the lessons taught in this course are paramount to anyone growing an organization. more

 

Marketing Insight and Research
Anytime you desire
Anywhere you have Internet access
Cost: $30

Seminar Highlights: This online course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential. more

 

Positioning Master Class
Anytime you desire
Anywhere you have Internet access
Cost: $30

Seminar Highlights: This online course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes. more

 

Pricing Strategy and Tactics
Anytime you desire
Anywhere you have Internet access
Cost: $30

Seminar Highlights: This online course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix. more

 

Understanding Advertising and Promotions
Anytime you desire
Anywhere you have Internet access
Cost: $30

Seminar Highlights: In an depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan. more

 

ASBTDC Lead Center

To register for any of the following programs, contact the ASBTDC Lead Center at 1-800-862-2040 or 501-683-7700 or click on the Register Now button to register online.

Guerrilla Marketing: Basic Training
Thursday, July 23, 2009
1:00 p.m. - 4:00 p.m.
1032 Park Ave
Mountain View
Cost: $35

Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Guerrilla Marketing: Basic Training." Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. This seminar will cover topics such as: the importance of understanding your customer and how to better meet their needs, branding, e-marketing, 18 monumental secrets of a guerrilla marketer and the steps you need to take to put it all into action! **Mountain View Chamber Members can attend Guerrilla Marketing FREE**

Speaker: ASBTDC Representative

Cosponsor: Mountain View Chamber of Commerce

 

Guerrilla Marketing: Basic Training
Tuesday, July 28, 2009
2:00 p.m. - 4:00 p.m.
915 E. Market St.
Searcy

Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Guerrilla Marketing: Basic Training." Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. This seminar will cover topics such as: the importance of understanding your customer and how to better meet their needs, branding, e-marketing, 18 monumental secrets of a guerrilla marketer and the steps you need to take to put it all into action!

Speaker: Jennifer Bonds, ASBTDC Representative

Cosponsor: Searcy Chamber of Commerce, Chesapeake Energy

 

Growing Your Business in Tough Economic Times
Thursday, August 06, 2009
1:00 p.m. - 4:00 p.m.
110 S 1st St

Cabot
Cost: $35

Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Growing Your Business in Tough Economic Times." Looking for ways to recession-proof your existing business? Learn how your small business can survive and thrive. This seminar will cover Guerrilla Marketing, cash flow and inventory management, customer satisfaction and retention.

Speaker: Heather Robinette, ASBTDC Representative

Cosponsor: Bank of the Ozarks and the Cabot Chamber of Commerce

 

Guerrilla Marketing: Basic Training
Tuesday, August 18, 2009
1:00 p.m. - 4:00 p.m.
100 Success Drive

Clinton
Cost: $35

Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Guerrilla Marketing: Basic Training." Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. This seminar will cover topics such as: the importance of understanding your customer and how to better meet their needs, branding, e-marketing, 18 monumental secrets of a guerrilla marketer and the steps you need to take to put it all into action!

Speaker: Jennifer Bonds, ASBTDC Representative

Cosponsor: Bank of the Ozarks and the Clinton Career Center

 

UA, Fayetteville SBTDC

To register for any of the following programs, contact the UA, Fayetteville SBTDC at (479) 575-5148 or click on the Register Now button to register online.

Guerrilla Marketing
Friday, July 10, 2009
11:00 a.m. - 1:00 p.m.
Fayetteville Chamber of Commerce
123 W. Mountain St.
Fayetteville, AR 72701
Fayetteville
Cost: $30

Seminar Highlights: Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing During Tough Times. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. REGISTRATION IS REQUIRED. This seminar will cover topics such as: the importance of stressing value, mining your customer list for fun and profit, attracting new business during tough times, making yourself the talk of the town, online marketing in a shaky economy and getting extra mileage from marketing and email

Speaker: ASBDC Rep

 

Generational Marketing
Tuesday, August 18, 2009
6:00 p.m. - 9:00 p.m.
Rogers-Lowell Chamber of Commerce
317 W. Walnut
Rogers, AR 72756
Map and directions
Rogers

Seminar Highlights: Recognize the true marketing potential of small business by learning about generational marketing. This seminar will give demographics, influences, and ways to target each generation within your target market. REGISTRATION IS REQUIRED.

Speaker: ASBTDC rep

 

Guerrilla Marketing
Thursday, August 20, 2009
1:00 p.m. - 4:00 p.m.
Fayetteville Public Library
401 W. Mountain St.
Fayetteville, AR 72701
Fayetteville
Cost: $30

Seminar Highlights: Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing During Tough Times. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. REGISTRATION IS REQUIRED. This seminar will cover topics such as: the importance of stressing value, mining your customer list for fun and profit, attracting new business during tough times, making yourself the talk of the town, online marketing in a shaky economy and getting extra mileage from marketing and email

Speaker: ASBDC Rep

 

SAU Magnolia SBTDC

To register for any of the following programs, contact the SAU Magnolia SBTDC at (870) 235-5033 or click on the Register Now button to register online.

The How and Why of Writing a Marketing Plan
Tuesday, July 14, 2009
5:30 p.m. - 8:30 p.m.
1411 N Constitution
Ashdown
Cost: $30

Seminar Highlights: As the Cheshire Cat said to Alice, If you don't know where you are going, any road will take you there. So, it is with marketing your business. Creating a marketing plan keeps you on a path toward a goal and fives you a way to measure your progress. This seminar will give you common sense ideas on creating and actually using you marketing plan to guide your business.

Speaker: Felicia Boone Bozeman, SAU SBTDC Training Coordinator

Cosponsor: CCCUA/SBAE and Little River Chamber

 

The How and Why of Writing a Marketing Plan
Thursday, July 16, 2009
5:30 p.m. - 8:30 p.m.
625 Adams
Camden

Seminar Highlights: As the Cheshire Cat said to Alice, If you don't know where you are going, any road will take you there. So, it is with marketing your business. Creating a marketing plan keeps you on a path toward a goal and fives you a way to measure your progress. This seminar will give you common sense ideas on creating and actually using you marketing plan to guide your business.

Speaker: Felicia Boone Bozeman, SAU SBTDC Training Coordinator

Cosponsor: CABS

 

Marketing Techniques For Small Budgets
Thursday, August 13, 2009
5:30 p.m. - 8:30 p.m.
1411 N Constitution
Ashdown
Cost: $30

Seminar Highlights: Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and inexpensive but also effective for any size business.

Speaker: Felicia Bozeman, SAU ASBTDC Training Coordinator

Cosponsor: CCCUA/SBAE and Little River Chamber

 

The How and Why of Writing a Marketing Plan
Thursday, August 27, 2009
5:30 p.m. - 8:30 p.m.
111 W Main
El Dorado
Cost: $30

Seminar Highlights: As the Cheshire Cat said to Alice, If you don't know where you are going, any road will take you there. So, it is with marketing your business. Creating a marketing plan keeps you on a path toward a goal and fives you a way to measure your progress. This seminar will give you common sense ideas on creating and actually using you marketing plan to guide your business.

Speaker: Felicia Boone Bozeman, SAU SBTDC Training Coordinator

Cosponsor: El Dorado Chamber, SCORE, and GTEDC

 

HSU Arkadelphia SBTDC

To register for any of the following programs, contact the HSU Arkadelphia SBTDC at (870) 230-5184 or click on the Register Now button to register online.

Guerrilla Marketing
Tuesday, August 04, 2009
1:00 p.m. - 4:00 p.m.
659 Ouachita
Hot Springs, AR
Hot Springs
Cost: $30

Seminar Highlights: Start-up and existing business owners will learn guerrilla marketing techniques that are low cost or no cost to market their product or service. To receive big-business marketing does not have to be expensive if you use creative and unconventional means.

Speaker: HSU SBTDC Representative

Cosponsor: The Greater Hot Springs Chamber of Commerce

 

UA-Monticello SBTDC

To register for any of the following programs, contact the UA-Monticello SBTDC at (870) 222-4900 or click on the Register Now button to register online.

Marketing With Constant Contact
Thursday, August 06, 2009
5:00 p.m. - 8:00 p.m.
1609 E Ash St, College of Technology-McGehee
Mc Gehee
Cost: $35

Seminar Highlights: Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members while protecting their privacy. You'll be able to track who opens or opts out of your messages. Whether you're looking to send an email newsletter, a high-impact email promotion, an event invitation, an online survey, or build your email list, discover how Constant Contact enhances the professional, quality image you want your business or organization to project.

Speaker: Kathryn Peacock, Center Director

 

 

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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. UALR is committed to the policy of providing equal opportunity for all persons and does not discriminate in employment, admissions, programs, or any other educational functions and services on the basis of sex, age, disability, race, and national origin, color or religion.