New Businesses | Business Purchases | Established Businesses | Technology Businesses | General Information

Sales and Marketing

ASBDC Online Learning Programs

These online learning programs require about 3-hours to complete. To register for any of the following programs, contact the ASBDC Lead Center at 1-800-862-2040 or (501) 324-9043 or click on the Register Now button to register online.

Seminar Highlights: This online course describes the fundamentals of the most important aspect of any small business: marketing. Learn the concepts taught in college-level marketing courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning. more

Seminar Highlights: Creating Buzz is one of the most comprehensive online courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal small business marketing plans, the lessons taught in this course are paramount to anyone growing an organization. more

Seminar Highlights: This online course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential. more

Seminar Highlights: This online course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes. more

Seminar Highlights: This online course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix. more

Seminar Highlights: In an depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan. more

ASBTDC Lead Center

To register for any of the following programs, contact the ASBTDC Lead Center at 1-800-862-2040 or 501-683-7700 or click on the Register Now button to register online.

Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Guerrilla Marketing: Basic Training." Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. This seminar will cover topics such as: the importance of understanding your customer and how to better meet their needs, branding, e-marketing, 18 monumental secrets of a guerrilla marketer and the steps you need to take to put it all into action! **Mountain View Chamber Members can attend Guerrilla Marketing FREE**
Speaker: ASBTDC Representative
Cosponsor: Mountain View Chamber of Commerce

Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Guerrilla Marketing: Basic Training." Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. This seminar will cover topics such as: the importance of understanding your customer and how to better meet their needs, branding, e-marketing, 18 monumental secrets of a guerrilla marketer and the steps you need to take to put it all into action!
Speaker: Jennifer Bonds, ASBTDC Representative
Cosponsor: Searcy Chamber of Commerce, Chesapeake Energy

Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Growing Your Business in Tough Economic Times." Looking for ways to recession-proof your existing business? Learn how your small business can survive and thrive. This seminar will cover Guerrilla Marketing, cash flow and inventory management, customer satisfaction and retention.
Speaker: Heather Robinette, ASBTDC Representative
Cosponsor: Bank of the Ozarks and the Cabot Chamber of Commerce

Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Guerrilla Marketing: Basic Training." Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. This seminar will cover topics such as: the importance of understanding your customer and how to better meet their needs, branding, e-marketing, 18 monumental secrets of a guerrilla marketer and the steps you need to take to put it all into action!
Speaker: Jennifer Bonds, ASBTDC Representative
Cosponsor: Bank of the Ozarks and the Clinton Career Center

UA, Fayetteville SBTDC

To register for any of the following programs, contact the UA, Fayetteville SBTDC at (479) 575-5148 or click on the Register Now button to register online.

Seminar Highlights: Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing During Tough Times. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. REGISTRATION IS REQUIRED. This seminar will cover topics such as: the importance of stressing value, mining your customer list for fun and profit, attracting new business during tough times, making yourself the talk of the town, online marketing in a shaky economy and getting extra mileage from marketing and email
Speaker: ASBDC Rep

Seminar Highlights: Recognize the true marketing potential of small business by learning about generational marketing. This seminar will give demographics, influences, and ways to target each generation within your target market. REGISTRATION IS REQUIRED.
Speaker: ASBTDC rep

Seminar Highlights: Chances are, your business could use some help about now. Let's face it, we all could. Once you realize this, you will see how much you will benefit from Guerrilla Marketing During Tough Times. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. REGISTRATION IS REQUIRED. This seminar will cover topics such as: the importance of stressing value, mining your customer list for fun and profit, attracting new business during tough times, making yourself the talk of the town, online marketing in a shaky economy and getting extra mileage from marketing and email
Speaker: ASBDC Rep

SAU Magnolia SBTDC

To register for any of the following programs, contact the SAU Magnolia SBTDC at (870) 235-5033 or click on the Register Now button to register online.

Seminar Highlights: As the Cheshire Cat said to Alice, If you don't know where you are going, any road will take you there. So, it is with marketing your business. Creating a marketing plan keeps you on a path toward a goal and fives you a way to measure your progress. This seminar will give you common sense ideas on creating and actually using you marketing plan to guide your business.
Speaker: Felicia Boone Bozeman, SAU SBTDC Training Coordinator
Cosponsor: CCCUA/SBAE and Little River Chamber

Seminar Highlights: As the Cheshire Cat said to Alice, If you don't know where you are going, any road will take you there. So, it is with marketing your business. Creating a marketing plan keeps you on a path toward a goal and fives you a way to measure your progress. This seminar will give you common sense ideas on creating and actually using you marketing plan to guide your business.
Speaker: Felicia Boone Bozeman, SAU SBTDC Training Coordinator
Cosponsor: CABS

Seminar Highlights: Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and inexpensive but also effective for any size business.
Speaker: Felicia Bozeman, SAU ASBTDC Training Coordinator
Cosponsor: CCCUA/SBAE and Little River Chamber

Seminar Highlights: As the Cheshire Cat said to Alice, If you don't know where you are going, any road will take you there. So, it is with marketing your business. Creating a marketing plan keeps you on a path toward a goal and fives you a way to measure your progress. This seminar will give you common sense ideas on creating and actually using you marketing plan to guide your business.
Speaker: Felicia Boone Bozeman, SAU SBTDC Training Coordinator
Cosponsor: El Dorado Chamber, SCORE, and GTEDC

HSU Arkadelphia SBTDC

To register for any of the following programs, contact the HSU Arkadelphia SBTDC at (870) 230-5184 or click on the Register Now button to register online.

Seminar Highlights: Start-up and existing business owners will learn guerrilla marketing techniques that are low cost or no cost to market their product or service. To receive big-business marketing does not have to be expensive if you use creative and unconventional means.
Speaker: HSU SBTDC Representative
Cosponsor: The Greater Hot Springs Chamber of Commerce

UA-Monticello SBTDC

To register for any of the following programs, contact the UA-Monticello SBTDC at (870) 222-4900 or click on the Register Now button to register online.

Seminar Highlights: Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members while protecting their privacy. You'll be able to track who opens or opts out of your messages. Whether you're looking to send an email newsletter, a high-impact email promotion, an event invitation, an online survey, or build your email list, discover how Constant Contact enhances the professional, quality image you want your business or organization to project.
Speaker: Kathryn Peacock, Center Director

Arkansas Small Business and Technology Development Center
University of Arkansas at Little Rock - College of Business
Donald W. Reynolds Center for Business and Economic Development
2801 S. University / Little Rock, Arkansas 72204
Phone: 501.683.7700 Fax: 501.683.7720

Privacy Statement
webmaster@asbtdc.org

The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. UALR is committed to the policy of providing equal opportunity for all persons and does not discriminate in employment, admissions, programs, or any other educational functions and services on the basis of sex, age, disability, race, and national origin, color or religion.