Visit Taps and Clicks, ASBTDC's new mobile technology blog. You'll find tips and resources to help you apply new mobile technologies to your small business.
Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Website in a Day with Weebly." Does your business need a website? Have you been held back by a lack of funds or a lack of technical skills? Then, Website in a Day is the hands-on workshop for you! Come sit down with the ASBTDC's laptop lab and design a free website using Weebly. You'll be taken step-by-step through creating a free account and creating an attractive, functional, five page website. All participants receive a free 20-page workbook with detailed instructions. The ASBTDC is able to present this seminar at no cost to Arkansas small business owners due to a joint partnership with Connect Arkansas, a private, nonprofit corporation dedicated to increasing high-speed internet and adoption throughout Arkansas. Register before this seminar fills up!
Speaker: Timothy Lee, ASBTDC Computer Training Specialist
Co-sponsor: Connect Arkansas, Phillips County Chamber of Commerce and Thrive
Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Setting Up QuickBooks." This seminar helps the QuickBooks user to set up their company to utilize the software that best suits their company's needs. Topics include an introduction to QuickBooks, moving around the software, setting up preferences, chart of accounts, items list, customers, as well as entering vendor and other names. Participants must be comfortable operating a personal computer in a Windows environment. **Only 12 seats available. Payment must be received to reserve seat.**
Speaker: Paul Bax, Certified QuickBooks ProAdvisor
Co-sponsor: Bax & Associates
Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "QuickBooks for Beginners." This seminar helps the QuickBooks user to use the software more routinely while ensuring that tasks maintain fiscal accountability. Topics include debits vs. credits, routine tasks, writing checks, making deposits, entering and paying bills, invoices and receipts, and receiving payments. Participants must be comfortable operating a personal computer in a Windows environment. **Only 12 seats available. Payment must be received to reserve seat.**
Speaker: Paul Bax, Certified QuickBooks ProAdvisor
Co-sponsor: Bax & Associates
Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "Website in a Day with Weebly." Does your business need a website? Have you been held back by a lack of funds or a lack of technical skills? Then, Website in a Day is the hands-on workshop for you! Come sit down with the ASBTDC's laptop lab and design a free website using Weebly. You'll be taken step-by-step through creating a free account and creating an attractive, functional, five page website. All participants receive a free 20-page workbook with detailed instructions. The ASBTDC is able to present this seminar at no cost to Arkansas small business owners due to a joint partnership with Connect Arkansas, a private, nonprofit corporation dedicated to increasing high-speed internet and adoption throughout Arkansas. Register before this seminar fills up!
Speaker: Timothy Lee, ASBTDC Computer Training Specialist
Co-sponsor: Connect Arkansas and Arnold Family Foundation
Seminar Highlights: The Arkansas Small Business and Technology Development Center presents "QuickBooks for Beginners." This seminar is designed for the experienced QuickBooks user to work with other features in QuickBooks as well as sharing tips on everyday use of the software. Topics include inventory, sales tax, utilities, memorized transactions, copies and back-up files, customizing invoices, receipts, and statements. Participants must be comfortable operating a personal computer in a Windows environment. **Only 12 seats available. Payment must be received to reserve seat.**
Speaker: Paul Bax, Certified QuickBooks ProAdvisor
Co-sponsor: Bax & Associates
These online learning programs require about 3-hours to complete. To register for any of the following programs, contact the ASBTDC Lead Center at 1-800-862-2040 or (501) 683-7700 or click on the Register Now button to register online.
Seminar Highlights: This online course describes the fundamentals of the most important aspect of any small business: marketing. Learn the concepts taught in college-level marketing courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning. more
Seminar Highlights: Creating Buzz is one of the most comprehensive online courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal small business marketing plans, the lessons taught in this course are paramount to anyone growing an organization. more
Seminar Highlights: This online course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential. more
Seminar Highlights: This online course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes. more
Seminar Highlights: This online course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix. more
Seminar Highlights: In an depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan. more
