Production

Definition: The production step is that period during which the manufacturing process is built and full-scale production runs are implemented.

Objective: The objective of the production step is to put a new product into commercial production and optimize the manufacturing process.

Product: The product of this activity is a market-ready product.

Technical Activities: During the production step, the following activities must be completed.

• Final commercial level product designs

• Produce manufacturing process schematics

• Institute quality control procedures

• Finalize distribution system

• Construct manufacturing facilities

• Implement trial run

• Make minor modifications

• Conduct full scale production run

Technical Information: Completion of the production step usually will result in knowledge about production levels and costs, inventory requirements, manpower allocations, production bottlenecks, vendor requirements, distribution factors, manufacturing reliability and maintainability, and product performance and reliability.

Assessment:

Do you support commercial production?
Do you have after market support for the product?
Have you improved the production process?
Do you support a warranty?

Return to The Goldsmith Commercialization Model

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