http://asbdc.ualr.edu/training/marketing.asp This calendar of small business marketing and sales training events is a service of the Arkansas Small Business Development Center. The Arkansas SBDC is a partnership among the University of Arkansas at Little Rock College of Business, the U.S. Small Business Administration, and other Arkansas institutions of higher education. en-us Small Business Copyright 2008 UALR Arkansas SBDC. All rights reserved. tmlee1@ualr.edu tmlee1@ualr.edu 60 http://asbdc.ualr.edu/rss/asbdc_admin_logo.gif http://asbdc.ualr.edu/ http://asbdc.ualr.edu/training/marketing.asp#61010-2008-0063 This seminar focuses on marketing to businesses, including: * similarities and differences from consumer marketing * the importance of product development, packaging and positioning * how emerging technologies can help in marketing to businesses * different promotion strategies for marketing to businesses * the importance of target market selection in business marketing Attendees will be able to discuss th challenges of marketing to businesses and receive insight for increased success from business marketing programs. http://asbdc.ualr.edu/training/marketing.asp#61010-2008-0077 Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and low cost but also effective for any size business. Among the techniques to be covered are: developing a competitive edge, public relations, business cards, referrals, the value of a database, the power of a thank you note and gifts, the importance of following up, e-marketing and how and when to use a postcard. http://asbdc.ualr.edu/training/marketing.asp#61020-2008-0053 Yes, planning takes time, but it is time well spent when dealing with a topic as important to your business as marketing. This session will take you through the process of writing a marketing plan for your small business. We will explore sections of the marketing plan such as defining your target market, creating a clear message, and determining the best method of communication with your customers. The speaker will also define the major types of promotions including paid advertising and public relations. http://asbdc.ualr.edu/training/marketing.asp#61020-2008-0059 Technology has forever changed the standard tried and true advertising and marketing models. As audiences continue to fracture and scatter across a continuously expanding multi-media landscape and user-driven/user-created media shifts the marketing playing field even faster, we'll need to continue to evaluate and devise new methods to achieve our goals. In this seminar we'll review the basics of e-marketing campaigns, tips for developing an e-marketing strategy and look at some examples of successful campaigns http://asbdc.ualr.edu/training/marketing.asp#61020-2008-0061 Tradeshow marketing is often overlooked as an effective tool for reaching target customers. This seminar will take small business owners through the steps for creating an effective tradeshow look, as well as how to effectively market your business so you stand out among the other exhibitors. Tradeshows are the perfect place to make face-to face contact with potential customers and begin the process of building relationships%u2014the key to an effective marketing plan.