http://asbtdc.ualr.edu/training/marketing.asp This calendar of small business marketing and sales training events is a service of the Arkansas Small Business and Technology Development Center. The Arkansas SBTDC is a partnership among the University of Arkansas at Little Rock College of Business, the U.S. Small Business Administration, and other Arkansas institutions of higher education. en-us Small Business Copyright 2012 Arkansas SBTDC. All rights reserved. tmlee1@ualr.edu tmlee1@ualr.edu 60 http://asbtdc.ualr.edu/rss/asbtdc-logo.gif http://asbtdc.ualr.edu/ http://asbtdc.ualr.edu/smallbizu/small_business_marketing.asp#m101 This online course describes the fundamentals of the most important aspect of any small business: marketing. Learn the concepts taught in college-level marketing courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning. http://asbtdc.ualr.edu/smallbizu/small_business_marketing.asp#cb Creating Buzz is one of the most comprehensive online courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal small business marketing plans, the lessons taught in this course are paramount to anyone growing an organization. http://asbtdc.ualr.edu/smallbizu/small_business_marketing.asp#pos This online course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes. http://asbtdc.ualr.edu/smallbizu/small_business_marketing.asp#pr This online course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix.