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11/5/2008

Free Press Release Analysis Tool.
by Timothy Lee, Associate Extension Specialist, UALR Lead Center

HubSpot Internet Marketing Company has developed a free online analysis tool for grading press releases. HubSpot's Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics. Press Release Grader is part of Grader.com, a family of tools that helps measure all that matters in modern marketing.

The tools requires that you cut and paste the content of your press release. (You can paste content from Microsoft Word or from a web page). Add your company name, website, and an email address and the toll will grade your press release and email you a detail analysis.

A free six-minute Overview Video of Press Release Grader is available on YouTube.com or on the tool submission form at:
http://www.pressreleasegrader.com

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Arkansas Small Business and Technology Development Center
University of Arkansas at Little Rock - College of Business
Donald W. Reynolds Center for Business and Economic Development
2801 S. University / Little Rock, Arkansas 72204
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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.