printable version

11/26/2008

How & Why You Need to be Added to Your Recipient's Address Book
by Timothy Lee, Associate Extension Specialist, UALR Lead Center

United Airlines emailed their clients asking that their clients add United Airlines to their address books. Why? To improve the chances of United Airlines' email getting through the many spam filters.

For most of the major email providers,if your email address is in your customer's address book, then your email is whitelisted and avoids the junk folder. Images are displayed.

Read the full article on Vertical Response marketing blog, which includes a copy of the United Airlines email message, at:
http://blog.verticalresponse.com/verticalresponse_blog/2008/07/great-email-fro.html

Recent | 2008 | 2007 | 2006 | 2005 | 2004 | 2003

Subscribe right now to our FREE bi-monthly E-News service!
You will receive articles two full weeks before they appear on the Arkansas SBDC web site!

Index of 2008 articles

The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.