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11/17/2005

Guerrilla Marketing
by Jwan Baughn, Training Coordinator, HSU SBDC

Are you looking for a way to market your business on a small budget? The answer to your question is guerrilla marketing. Guerrilla Marketing is using creativity and unconventional means that are inexpensive to aggressively market your small business. This type of marketing will not only win customers, but will maintain their loyalty, build your business and most importantly increase your profits.

Some examples of guerrilla marketing weapons are:

• Holding contests to attract customers and to acquire names for your mailing list.
• Giving consultations or speeches to establish yourself as an expert, which will publicize your business at the same time.
• Marketing for free on the Internet offers tremendous opportunity such as chat rooms and community boards.
• Offering free trial service or delivery to help set business apart from the competition.

Being a guerrilla marketer will require your time, energy and imagination. If it is done right and kept simple, you will earn profits through repeat and referral business.

If you would like more information on guerrilla marketing and for a list of 100 free marketing weapons go to the following website: http://www.gmarketing.com.

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Arkansas Small Business and Technology Development Center
University of Arkansas at Little Rock - College of Business
Donald W. Reynolds Center for Business and Economic Development
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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.