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10/30/2003

100+ Marketing Ideas
by Jennifer Bonds, State Training Coordinator

All small business owners have to practice effective marketing for the business to grow and succeed. One of the most common problems is coming up with innovative and low cost marketing ideas. Here are a few tips and ideas that might work for your business:

• Never let a day pass without engaging in at least one marketing activity.
• Offer a fancier/more expensive/faster/bigger version of your product or service.
• Train your staff, clients and colleagues to promote referrals.
• Give regular clients a discount.
• Publish a newsletter for customers and prospects.
• Publicize your 500th client of the year.
• Send hand-written thank-you notes.
• Hold an open house.
• Get a memorable phone number, such as 1-800-WIDGETS.
• Sponsor and promote a contest.
• Donate your product or service to a charity auction.
• Extend your hours of operation.

If these 12 tips and ideas got your marketing mind rolling, please check out the complete list of over 100 ideas on the U.S. Small Business Administration's web-site at www.onlinewbc.gov/docs/market/mk_100plus.html.

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Arkansas Small Business and Technology Development Center
University of Arkansas at Little Rock - College of Business
Donald W. Reynolds Center for Business and Economic Development
2801 S. University / Little Rock, Arkansas 72204
Phone: 501.683.7700   Fax: 501.683.7720

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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.